Wearified has been in the works for four years by the time this brand goes live. Its been a thought, a concept and an aim thats taken its own sweet time, but one that I promised would be worth it. I've been a beauty content creator for a decade and I've genuinely lost count of how many times I've seen beauty being sold with a purpose to look better whilst making the consumer feel less about themselves. It was high time this conversation started to change, and I feel fortunate to be able to play a small role in the process.